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Men's scent to debut in April
January 7, 2011
By: TOM BRANNA
Editor
Talk about guilt by association. Following up on the success of its Gucci Guilty fragrance launch last summer, the P&G licensee will introduce Guilty Pour Homme this spring. The new male counterpart is set to roll out in March, and it is designed to put the Gucci Guilty signature on social-networking consumer in an effort to boost sales. In addition, Gucci plans to revive the 3-D commercial; in-store, online, in the theater and even on TV. According to the company, the men̵...
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